Most PPC specialists optimize inside the ad platform, that's backwards. Real paid search performance comes from aligning campaigns with your inside business metrics such as LTV by segment, funnel conversion rates, sales cycle velocity, and pipeline math. Then you build campaigns that deliver customers at your target CAC, not just cheap clicks.
Paid search works when it’s anchored in your unit economics and end-to-end funnel math. If you know what you can afford to acquire a customer and where the funnel breaks, the strategy becomes obvious. That way campaigns hits target CAC, generate qualified pipeline not just leads.
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Paid search is, above all, a demand capture channel. Your potential customers are actively searching for a specific product or service, in a specific location, at a specific moment, and their intent is explicit in the search term. Unlike social media advertising, where ads are shown based on demographics and interests, search provides high-signal intent that lends itself to predictive modeling and reliable forecasting.
If you’re fast growing business that invest significant budget in PPC advertising you need a partner who can anticipate market shifts, seasonality, and changes in your sales process and translate all of that into clear projections: where to invest, how much to allocate, and the outcomes to expect.
➣ You’re materially increasing ad spend and need predictable outcomes from PPC advertising
➣ You have traction but haven’t tapped paid search yet
➣ Your lead volume or quality has dropped and you can’t see why
➣ Your team or agency executes, but no one owns the strategy, forecasting, and CRO alignment
We’ll assess whether your current PPC strategy is shaped around the bigger picture and your business goals - your best customer verticals within the ICP, top-performing locations, and highest-impact product lines. We’ll tie this to future goals and outline the few moves that will shift pipeline fastest.
Book a Discovery CallI combine PPC intelligence tools in order to execute strategy in more efficient way and reduce human errors. In regards to that I started building my own software - GetContext that is dedicated to make paid search campaigns more successful and PPC teams smarter and more productive.
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Over an extended period, it has been proven that Google search ads are the most effective lead generation channel for businesses operating across various B2B SaaS verticals. By incorporating paid search ads into their marketing strategy B2B companies can enhance brand visibility, drive high-intent traffic, optimize budget spend, and ultimately achieve higher conversion rates compared to advertising on social media or other ad networks.
As a demand capture channel, Google search is an ideal place for capturing high-quality leads by showing them relevant ads, in relevant locations at relevant times, and directing them to a relevant landing page. Combined with right CRO (Conversion rate optimization) strategy paid search ads can be a strong user acquisition channel that will supply growth of your B2B SaaS business.
Understand your inside business metrics
Sales cycle length, buying committee, best customer verticals, ACV differences by ICP segments, best performing locations, funnel performance, website conversion rates, and many more.
Marketing motion & markets
Understand your main channels in marketing mix, most profitable geo locations, audience types.
Unit economics → campaign math
Plan how to combine your inside business metrics with PPC campaigns. Translate LTV/CAC targets and stage conversion rates into budget, bids, and goals.
Competitive landscape
Get to understand what your competition is doing, SERP anatomy, gaps to exploit.
CRO alignment
Make sure landing pages built for message match, optimized for conversions and there’s no frictions (eg. broken sign up form)
Forecasting & predictive modeling
Model spend, lead volume, and sales outcomes. Set quarterly targets with confidence.
Before we kick-off with paid ads for your SaaS product, we want to make sure you have everything in place
Through my career I’ve managed PPC tiger teams, a dedicated squad consisting of PPC Specialists, Copywriters, CRO Experts. I understand all ins and outs and what it takes in order to navigate PPC team to execute and manage ad campaigns fro SaaS that drives results.
Answers to the burning questions in your mind.
A detailed assessment of your current setup and historical performance. I collect all relevant data, review prior strategies and tactics you’ve tried, and document what worked, what didn’t, and why. Then I rebuild the funnel math (click → visit → lead → SQL → Opp → Closed-Won) and outline a 90-day roadmap with quick wins and longer-term plays.
Critical. Success depends on clean, de-duplicated conversion events, consistent naming, accurate UTMs, and CRM conversions synced back to platforms and analytics. Without this, decisions are guesswork.
Yes. Otherwise I can’t guarantee results. My approach is data-driven and relies on pipeline data to measure real outcomes. I can work with least-privilege access and respect your security and privacy requirements.
I don’t log in to your ad accounts. I deliver the audit, strategy, structure, and measurement plan, then enable your in-house team or agency to execute. I stay involved through weekly reviews, QA/guardrails, and campaign management guidance.
Beyond CPC/CPL I track SQL rate, opportunity creation, Closed-Won, sales velocity, and win rate. We set targets that make sense for your business realities and report on progress transparently.
For PLG, we optimize for trials/PQLs and in-product activation. For SLG, we focus on demo/meeting quality and progression to Opportunity and Closed-Won. Demos or free trial sign ups matter, but the primary goals are qualified pipeline and revenue.
Yes, either directly or in partnership with your team. We ship LP briefs, variants, and testing plans mapped to themes and queries.
Absolutely. I often define strategy, guardrails, and reporting while the agency executes day-to-day. We share dashboards, cadences, and accountability. But I’m not accountable how fast agency will execute and their expertise.
Yes. Especially for bottom-of-funnel intent. It works when you have a righ campaign structure, precise keyword and match-type strategy with appropriate negatives, disciplined budget allocation (by campaign, geo, schedule, and device), message-matched landing pages, and measurement tied to CRM outcomes - SQLs, opportunities, and revenue, not just clicks or vanity conversions.
We'll map click → LP visit → lead → SQL → Closed-Won using your analytics and CRM, then align budgets, keywords, and pages to what actually converts. You'll leave with a clear action list and projections you can defend.
Book a Discovery Call
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