B2B SaaS Marketing Expert

Driving marketing strategies forward for B2B SaaS businesses is one of my specialties. Over the last eight years, I've worked closely with a number of SaaS founders, VPs of marketing, and demand generation directors to help them scale their businesses faster by applying profitable growth marketing strategies.

Your GTM motion - my expertise

Product-led B2B SaaS

I help Product-lead B2B SaaS products by providing in-depth knowledge of how to convert and retain customers through a comprehensive marketing approach that includes:

Customer aquisition
Customer adoption
Customer retention
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Sales-led B2B SaaS

I offer a solution for Sales-lead B2B SaaS business who relay on paid marketing activities.

My understanding of complex sales processes and create paid campaigns centered around big-picture business goals by combining them with multi-channel ads, retargeting, and post-click optimization.

Sales inbound analysis
Your problem

You’re likely here because you're facing one or more of these challenges:
• You're struggling to break into a new market or customer vertical.
• Your customer acquisition strategy isn’t delivering the results you need.
• You’re finding it difficult to build and align a marketing team that truly understands your vision.

These are common challenges in B2B SaaS, but the problem runs deeper. The rapid growth of the SaaS industry over the past decade has created a significant skills gap. Many businesses struggle to find experts who understand the unique intersection of marketing, product positioning, and sales that drives sustainable growth in B2B SaaS. Without a strategic, holistic approach, businesses face roadblocks in scaling and achieving long-term success.

Solution

I founded my SaaS consultancy to solve exactly these challenges. Over the years, I’ve worked with hundreds of B2B SaaS companies at every stage, from startups to established players. Through this experience, I’ve developed and refined proven frameworks for customer acquisition, retention, and growth that can be tailored to your specific needs.

Whether your business is just getting started or looking to scale, I bring a data-driven, systematic approach that addresses all key aspects of SaaS growth: marketing, sales, product, and beyond. My goal is simple: to implement strategies that help you achieve sustainable, long-term growth and overcome the barriers that are holding you back.

The expertise I bing to elevate your SaaS business

SaaS Unit Economics

CAC payback, Quick ratio, customer and revenue churn rates aren’t just terms I’m familiar with—they are key indicators I use to identify your primary growth lever. I focus on improving the metrics that truly matter while cutting through the noise of vanity metrics that give a false impression

Go-to-market Strategy & Execution

I’m not the kind of person who gives advice based on someone else’s experiences or by using prepackaged tactics. I know how to roll up my sleeves and get things done—because I’ve done it 100 times before. That’s what real experts do, and that’s why it looks easy.

Customer Acquisition Strategy

My customer acquisition strategy is the result of comprehensive research into market behavior, how modern B2B buyers consume software, competitor's campaigns, , your current sales process, product roadmap, and your founder’s vision. Bringing all the pieces together is a true masterpiece.

Customer Adoption Strategy

Over the previous five years, Ie've conducted over 500 tests with various user onboarding and adoption tactics. I develop customer centric strategies for future improvement based on a thorough examination of your users' preferences and what makes them successful in utilising your product. All of this is supported by metrics and analytics stats.

Conversion Rate Optimization

MY CRO approach focuses on landing page, form, and CTA optimization, as well as advanced personalizations. I create seamless sign-up flows and "book a demo" experiences that encourage visitors to complete their intended actions. By optimizing the conversion rates between form fills and SQLs my strategy leading to compounded growth in SQLs.

Sales & Marketing Technology

I build technology around your processes, giving you full visibility into your demand generation activities. I understand the complexities of setting up accurate analytics and attribution data. I design a customized analytics and technology stack tailored to your marketing and sales processes, helping you identify your top-performing channels and funnels with precision.

Short numbers

8y

Years in the SaaS industry

100+

Growth projects delivered

$100M

Revenue generated

What makes my consulting different

No long ramp-up

I’ll quickly understand your ICP, product capabilities, and product-market fit—no drawn-out learning phase.

Immediate value

From day one, you gain access to my proven frameworks, processes, and insights built over 10 years of scaling B2B SaaS companies.

Built-in expertise network

My peer network’s expertise is available to you instantly—fully included in the consulting fee.

Tailored expertise for every stage

Whether you’re bootstrapped or investor-backed, I understand your company’s unique challenges.

Founder-level perspective

I’ve been on both sides—as a founder and a strategic advisor. I know what matters most.

Deep role-specific understanding

Whether you’re a CTO, marketer, or designer, I understand the nuances of your role and what drives success.