I help B2B tech businesses build analytics and attribution systems, run performance diagnostics, and combine their internal business data with unit economics to improve customer acquisition.
Free discovery call. No vanity talk - just valuable insights for you.
You're here because something's broken in your GTM and you know it:
• You're burning cash on campaigns that don't produce pipeline
• Your CAC is climbing and your specialist reports ad platform metrics instead of revenue influence, funnel performance and metrics that matter
• Your team is maxed out but growth has plateaued
B2B software buying behavior has evolved over the past few years. Markets are more saturated, buyers make 30+ touchpoints before deciding to purchase. On the other side, most "experts" are still pushing channel-level tactics that worked when investor money was cheap and CAC didn't matter.
You need someone who's actually built and scaled customer acquisition systems in this new reality - around actual unit economics. Someone who starts with pipeline math, understand your funnel performance and conversion rates, then builds customer acquisition strategy that can deliver pipeline at your target CAC.
I founded my SaaS consultancy to solve exactly these challenges. I've built and optimized customer acquisition strategies for 100+ B2B SaaS companies. From pre-seed startups finding product-market fit to Series C companies breaking through growth ceilings.
My approach: I model unit economics, analyze funnel and channel efficiency, and deliver diagnostics & frameworks your team can execute. Then identify the 2-3 leverage points that actually impact performance, then build paid media strategy that is centered around your bigger business goals. No 50-slide strategy decks. Just practical frameworks that your team can implement while you're still hitting this quarter's targets.
The result? Companies stuck at 10% growth hitting 25-30%. CAC payback cut from 18 to 8 months. Teams producing 10x output with the same headcount through proven acquisition systems (ready for AI workflows when you are)
My PLG framework maps your entire user journey from signup to expansion, identifying exactly where value realization breaks down. Then fix it with targeted experiments (onboarding flows, activation triggers, feature adoption campaigns) all tied to revenue, not engagement metrics.
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I customer acquisition strategies for Sales-lead B2B SaaS business who relay on paid marketing activities.
I start with understanding unit economics (LTV by customer segments or locations, ad budgets, sales velocity, conversion rates, ad platform CPC). Then create paid acquisition strategy centered around big-picture business goals by combining them with multi-channel ads, account-based targeting, and post-click optimization.
My approach is entirely data-driven. Everything is measured and tracked to ensure continuous improvement. No fluff about brand impressions or dark social influence - just identifying the key levers for customer and revenue growth.
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I’ll quickly understand your ICP, product capabilities, and product-market fit. We start real work in week one.
From day one, you gain access to my proven frameworks, processes, and insights built over 10 years of scaling B2B SaaS companies.
My peer network’s expertise is available to you and can be included in the consulting fee. My network becomes your extended team.
Whether you’re bootstrapped or investor-backed, I understand your company’s unique challenges.
I’ve been on both sides - as a founder and a strategic advisor. I know what matters most and how to make it work in the field.
Whether you’re a founder, CMO or Demand gen director I understand the nuances of your role.
Years in the SaaS industry
SaaS marketing projects delivered
Revenue generated
CAC payback, Quick ratio, customer and revenue churn rates aren’t just terms I’m familiar with, they are key indicators I use to identify your primary growth lever. I focus on improving the metrics that truly matter while cutting through the noise of vanity metrics that give a false impression
I’m not the kind of person who gives advice based on someone else’s experiences or by using prepackaged tactics. I know how to roll up my sleeves and get things done as I’ve did it 100 times before. That’s what real experts do, and that’s why it looks easy.
My customer acquisition strategy is the result of comprehensive research into your inside business metrics, how modern B2B buyers buy software, your current funnel performance, ad network data, and your GTM vision. Bringing all the pieces together is a true masterpiece.
Over the previous five years, Ie've conducted over 500 tests with various user onboarding and adoption tactics. I develop customer centric strategies for future improvement based on a thorough examination of your users' preferences and what makes them successful in utilising your product. All of this is supported by metrics and analytics stats.
MY CRO approach focuses on landing page, form, and CTA optimization, as well as advanced personalizations. I create seamless sign-up flows and "book a demo" experiences that encourage visitors to complete their intended actions. By optimizing the conversion rates between form fills and SQLs my strategy leading to compounded growth in SQLs.
I build technology around your processes, giving you full visibility into your demand generation activities. I understand the complexities of setting up accurate analytics and attribution data. I design a customized analytics and technology stack tailored to your marketing and sales processes, helping you identify your top-performing channels and funnels with precision.
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Answers to the burning questions in your mind.
In our first consultation, we’ll dive into your current challenges and goals to understand where you are and where you want to be. I’ll ask questions about your target market, ICP, existing strategies, and specific pain points. This helps me assess how we can best work together and gives you insight into my approach and what a tailored strategy might look like for your business.
Every SaaS business is unique, so I start each collaboration with a thorough assessment of your current position, market, and goals. By combining data analysis with insights from past successful projects, I design strategies specific to your business stage, product offering, and customer journey, ensuring our work is aligned with your unique objectives.
I believe in regular, open communication, so we’ll set up a meeting schedule that fits your needs. Typically, we have weekly or bi-weekly check-ins to review progress, discuss results, and make any necessary adjustments to ensure we stay aligned with your goals. You’ll have full transparency and updates at every stage of the process.
My approach combines hands-on experience of almost 10 years with a data-driven methodology. Having worked exclusively with more than 100 B2B SaaS companies, I understand the nuances of the industry and the specific challenges SaaS businesses face. I don’t rely on generic tactics; instead, I bring in-depth knowledge, tested frameworks, and a focus on aligning marketing, sales, and product for sustainable growth.
At the start of our collaboration, we’ll set clear, measurable benchmarks. I provide regular reports and insights so we can track progress and pivot strategies as needed to ensure we’re meeting and exceeding those goals.
During our meeting, we’ll dive into my GTM framework and explore actionable strategies tailored to your business. Whether you're just getting started or already investing hundreds of thousands in marketing - just pick a date on the calendar, and I’ll personally follow up with the next steps.
Book a Discovery Call
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Get access to a world-class Saas Marketing team of growth experts, SEO specialist and Saas writers.
Get access to a world-class Saas Marketing team of growth experts, SEO specialist and Saas writers.
Get access to a world-class Saas Marketing team of growth experts, SEO specialist and Saas writers.
Most B2B SaaS companies face the same scaling challenge: how to maintain quality and speed as you grow?
The answer isn't choosing between human expertise or AI efficiency, it's combining both strategically.
